IWATCH SERIES 7 45MM GSP + CELL MIDNIGHT
You don’t need to raise your wrist or touch the screen to see the time or other information and complications on your watch face, because the display is always on. And now, it’s 70% brighter indoors when your wrist is down. Fundamental design changes were needed to achieve the vision of the larger Always-On Retina display. These same innovations also helped make the most crack-resistant front crystal yet. The challenge was to create a bigger display while barely expanding the dimensions of the watch itself. To do so, the display was completely re‑engineered reducing the borders by 40%, allowing for more screen area than both Series 6 and Series 3. Now that’s something to smile about.